Quick guide to preparing a blog post for SEO with keyword research and good blog structure

In response to colleagues requesting SEO information, I have created this quick guide. This quick guide will work for any blog post. This example will use the Gota dam in Zimbabwe to showcase how to write an effective blog post. One that will rank high in Google search, knocking off competitors.

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The first thing you want to do is to pick a niche that people are searching for. For example, when we're talking about the Gota dam, you could choose one of the following.

The attraction route, architectural route, national symbol route or a design route.

If you want to make it a bit more effective, spend 5 minutes doing some keyword research. You want to see what kind of results come up when you type into Google. Google will tell you what people are searching for when they are looking for Gota dam as seen in the image.

Gota dam Zimbabwe Search results

For the most visibility, the best thing to do is to tie it to other wonders. For example, comparing it to Victoria Falls, or some other famous dam such as Kariba. I would tie it to tourist attractions where people could go in 2020 they're in Zimbabwe. Okay, let's get into it.

Let's say we want to promote it as an architectural fit, and we have done our keyword research. Research to see what people are typing on the topic, we could have something of this nature.

We come up with a title with the keywords, example:

Gota Dam residence in Zimbabwe, 10 things that make it a hidden architectural wonder.

  1. Right after the title, we give the article an Introduction.

You want about two sentences that will give information to a reader, about the residence. Where it is, how it was built, the size etc.

After the introduction, summarise the 10 things in bullet points. It's important to do this. If someone types these keywords, the first thing that will pop up in Google is a snippet of the post. The snippet will preview these 10 bullet points. Giving the reader a taste of what is in the article. This will then prompt the user to click on the post and read more information about those bullet points. So after the into, create a list of the 10 bullets.

  1. Good weather all round
  2. A good mixture of stone and greenery
  3. It's situated at a great spot
  4. It's good for fishing and does not affect climate change
  5. It has exceptional views
  6. It has character
  7. It incorporates nature
  8. Well designed
  9. It's amazing
  10. It's very good.

3. The next thing is to go into each of those bullet points and develop them. writing about two paragraphs on it, adding some pictures if they are available.

When you add those pictures, make sure that they have an alt description with your keyword. For example "Gota Dam residence Zimbabwe, architectural wonder in Zimbabwe"

When you're finished you can then conclude by giving some kind of action. Such as, "see it on the map or call here to find out more".

Another thing that will help will be to put links to embed YouTube videos that showcase the dam. That's it, you're done.

This template can work for any kind of blog and it's very effective. Google will see this information as valuable, that's what will make it rank it high.

With a structure like this, you can write a blog post of about 1,000 to 2,400 words which is more than enough. But, if you want to rank even higher, you repeat this process with 10 different blog posts about the dam. Different topics around it, then after a few months you'll start to see it ranking, and tied to Zimbabwe. All other imposters will become irrelevant. You want to put in the keywords in the blog post as much as possible. But keep the post as something that's valuable to the reader. Treat it as if you were the one reading, it trying to get valuable information.